ECS 2025
RePEc - DOAJ - Index Copernicus - OpenAIRE
Examination of glamping tourism experiences with netnography method: Fethi̇ye case
Empirical Article
Authors: Simge ŞALVARCI, Hatice SARI GÖK
Published online: 30 October 2025
Abstract: The pandemic process and its aftermath have encouraged tourists to explore different types of tourism and pursue new searches, and previously unknown types of tourism have become popular. One of these is glamping tourism, which brings camping and luxury together and offers people hotel-like service. The main purpose of this study is to evaluate tourist experiences by examining the comments made by guests staying at glamping businesses in Fethiye, one of Türkiye’s important tourism destinations, on the Google Maps website after their holidays. For this purpose, the netnography approach, one of the qualitative research methods, was used in the study. Netnographic analysis includes examining textual data and researching online communities. In the study, tourist experiences were divided into themes: product-based experiences, relationship-based experiences and activity-based experiences, and then coded according to these themes. In addition, content analysis was conducted by selecting comments relevant to the thematic titles. The research results are important for revealing tourists’ experiences regarding the Fethiye destination in the context of glamping tourism, which has become popular in recent years.
Keywords: glamping tourism; tourism experiences; netnography; Fethiye; Turkey
Pages: 131-149
References
Adamovich, V., Nadda, V., Kot, M., & ul Haque, A. (2021). Camping vs. glamping tourism: Providers’ perspective in the United Kingdom. Journal of Environmental Management and Tourism, 12(6(54)), 1431-1441. https://journals.aserspublishing.eu/jemt/article/view/6424
Aksöz, E. O., Önem, B., & Aydın, B. (2020). Kamp deneyimi yaşayan bireylerin glamping’e ilişkin algilarinin belirlenmesi [Determination of glamping perceptions of individuals with camping experience]. Gastroia: Journal of Gastronomy and Travel Research, 4(2), 185-196. https://dergipark.org.tr/tr/pub/gastoria/article/739798
Akyürek, S., & Kutukız, D. (2020). Gastro turistlerin deneyimleri: Gastronomi turlari kapsaminda nitel bir araştirma [Experiences of gastro-tourists: A qualitative study within the scope of gastronomy tours]. Journal of Tourism and Gastronomy Studies, 8(4), 3319-3346. https://doi.org/10.21325/jotags.2020.764
Ateş, A., & Sunar, H. (2019). İvriz kültürel peyzajı alanının çevrimiçi ziyaretçi yorumları ile analizi: Google Haritalar örneği [Analysis of the İvriz cultural landscape area based on online visitor reviews: The case of Google Maps]. In Proceedings of the Ereğli International Science and Academic Congress (INSAC), 9-10 March 2019, Ereğli, Türkiye (Vol. 1, pp. 335-339). https://www.insackongre.org/eregli19-proceedings
Aylan, F. K., & Çetin Gürkan, G. (2021). Analysis of e-complaint management in glamping businesses within the scope of a case study. Journal of Business Research-Turk, 13(4), 3525-3543. https://doi.org/10.20491/isarder.2021.1339
Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13(4), 544-559. https://doi.org/10.46743/2160-3715/2008.1573
Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85-90. https://sloanreview.mit.edu/article/managing-the-total-customer-experience
Boscoboinik, A., & Bourquard, E. (2012). Glamping and Rural Imaginary. In H. Horáková, A. Boscoboinik (Eds.), From Production to Consumption: Transformation of Rural Communities (pp. 157-162). Münster: Lit Verlag.
Brochado, A., & Pereira, C. (2017). Comfortable experiences in nature accommodation: Perceived service quality in glamping. Journal of Outdoor Recreation and Tourism, 17, 77-83. https://doi.org/10.1016/j.jort.2017.01.005
Brooker, E., & Joppe, M. (2013). Trends in camping and outdoor hospitality―An international review. Journal of Outdoor Recreation and Tourism, 3-4, 1-6. https://doi.org/10.1016/j.jort.2013.04.005
Cavlak, N. (2017). Müşteri deneyiminin destinasyon imaji üzerindeki etkileri: Türk ve Anzak turistler üzerine karşilaştirmali bir araştirma [The Effects of Customer Experience on Destination Image: A Comparative Study of Turkish and Anzac Tourists]. [Doctoral dissertation, Abant Izzet Baysal University, Bolu, Türkiye]. https://tez.yok.gov.tr/UlusalTezMerkezi/tezDetay.jsp?id=gtaF6ppMIS-2GtYiW-cVbw&no=CpWGKFV35yu_CbktR4Q9NA
Cebeci, G., & Küçükkancabaş Esen, S. (2018). Netnografi yöntemi kullanilarak arabesk ve Türk sanat müziği sanal topluluklarinin incelenmesi [An examination of Arabesque and Turkish art music online communities using the netnography method]. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 18(1), 129-142. https://doi.org/10.18037/ausbd.550780
Colesnicova, T., Sarkisian, G., Dobrianska, N., & Lebedieva, V. (2024). Analysis and perspectives of glamping tourism development within the global tourist market. Journal of Research on Trade, Management and Economic Development, 11(2(22)), 122-138. https://doi.org/10.59642/JRTMED.2.2024.08
Creswell, J. W., Hanson, W. E., Clark Plano, V. L., & Morales, A. (2007). Qualitative research designs: Selection and implementation. The Counseling Psychologist, 35(2), 236-264. https://doi.org/10.1177/0011000006287390
Çelik, N., Bahar, O., & Tatar, S. (2017). Kırsal kalkinmada glamping turizmin rolü: Club Amazon Bördübet örneği [The role of glamping tourism in rural development: The case of Club Amazon Bördübet]. The Journal of International Social Research, 10(51), 1282-1287. https://doi.org/10.17719/jisr.2017.1855
Çelik İlal, N., & Gümüş Dönmez, F. (2023). Glamping turizmi: Ulusal yazin üzerine bir içerik analizi [Glamping tourism: A content analysis of the national literature]. Journal of Tourism and Gastronomy Studies, 11(3), 1767-1782. https://doi.org/10.21325/jotags.2023.1266
Dinç, H., & Argan, M. (2024). Ritimanaliz bağlaminda park ziyaret deneyimleri: Bir netnografi çalişmasi [Park visit experiences in the context of rhythm analysis: A netnography study]. Anatolia: Turizm Araştırmaları Dergisi, 35(2), 50-69. https://doi.org/10.17123/atad.1529278
Düzgün, E. (2021). Pandemi sonrası yeni turist tercihi: Glamping turizmi [Post-pandemic new tourist preference: Glamping tourism]. Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi, 11(1), 145-158. https://doi.org/10.48146/odusobiad.870381
Ergüven, M. H., Yılmaz, A., & Kutlu, D. (2015). Turistik ürün çeşitlendirme bağlaminda hibrit turizm: Glamping örneği [Hybrid tourism within the framework of tourism product diversification: An example of glamping tourism]. The Journal of Academic Social Science Studies, 41(2), 255-265. https://jasstudies.com/DergiTamDetay.aspx?ID=3174
Göktaş, L. S., & Kızılırmak, İ. (2017). Bolu Yedigöller Milli Parkı’nın glamping turizmi potansiyeli açisindan değerlendirilmesi [Evaluation of the glamping tourism potential of Bolu Yedigöller National Park]. Türk Turizm Araştırmaları Dergisi, 1(4), 43-51. https://www.tutad.org/index.php/tutad/article/view/21
Gross, S., Culemann, J., Rebbe J., & Berger, T. (2023). Deep nature glamping in Germany – Potentials and configuration of a nature tourism offer. Journal of Outdoor Recreation and Tourism, 43, 100663. https://doi.org/10.1016/j.jort.2023.100663
Güvenol, B., & Kömürcü Sarıbaş, S. (2022). Konaklama sektöründe sürdürülebilirlik: Glamping işletmeleri örneği [Sustainability in the hospitality industry: The example of glamping facilities]. Journal of Tourism and Gastronomy Studies, 10(3), 2369-2393. https://doi.org/10.21325/jotags.2022.1096
Halaç, H. H., Ulaş, E., & Karaçor, F. (2020). Çevrimiçi ziyaretçi yorumlarinda Çatalhöyük neolitik kenti [Çatalhöyük neolithic city in online visitor reviews]. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 11(3), 1506-1520. https://doi.org/10.30783/nevsosbilen.895902
Hosany, S., & Witham, M. (2010). Dimensions of cruisers’ experiences, satisfaction and intention to recommend. Journal of Travel Research, 49(3), 351-364. https://doi.org/10.1177/0047287509346859
Kim, W. G. & Moon, Y. J. (2009). Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type. International Journal of Hospitality Management, 28(1), 144-156. https://doi.org/10.1016/j.ijhm.2008.06.010
Koç, P., & Şahin, N. N. (2023). Restoranlara yönelik çevrimiçi yorumların analizi: Google Haritalar örneği [Analysis of online reviews for restaurants: The case of Google Maps]. International Journal of Contemporary Tourism Research, 7(2), 66-79. https://doi.org/10.30625/ijctr.1382067
Konak, S. & Özhasar, Y. (2019). Türkiye’deki glamping işletmelerinin web site içeriklerinin analizi [Analysis of websites of glamping firms in Türkiye]. Journal of Tourism and Gastronomy Studies, 7(2), 937-949. https://doi.org/10.21325/jotags.2019.400
Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 7-18. http://dx.doi.org/10.1080/15022250701226014
Lee, W. S., Lee, J.-K., & Moon, J. (2019). Influential attributes for the selection of luxury camping: A mixed-logit method. Journal of Hospitality and Tourism Management, 40, 88-93. https://doi.org/10.1016/j.jhtm.2019.05.004
Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119-132. https://doi.org/10.1177/0047287507304039
Olcay, A., & Turhan, U. (2017). Türkiye’de glamping hizmeti veren işletmelerin sahip ve yöneticilerinin “yeni turizm trendi glamping” ile ilgili görüşleri (Muğla ve Antalya örneği) [Opinions of owners and managers of businesses offering glamping services in Turkey regarding the “new tourism trend: glamping” (The case of Muğla and Antalya)]. Gaziantep University Journal of Social Sciences, 16(4), 980-996. https://doi.org/10.21547/jss.314773
Osman, H., Johns, N., & Lugosi, P. (2014). Commercial hospitality in destination experiences: McDonald’s and tourists’ consumption of space. Tourism Management, 42, 238-247. https://doi.org/10.1016/j.tourman.2013.12.009
Önem, B. (2019). Glamping işletmecilerinin özgeci davranişlari ve psikolojik iyi oluş düzeylerinin belirlenmesine yönelik bir araştirma [A Study on the Prosocial Behaviors and Psychological Well-Being Levels of Glamping Operators] [Unpublished master’s thesis, Anadolu University, Eskişehir, Türkiye].
Pop, A.-M., Marian-Potra, A. C., Hognogi, G. G., & Puiu, V. (2024). Glamping tourism as a sustainable response to the need to reinvigorate domestic tourism. Journal of Destination Marketing and Management, 31, 100803. https://doi.org/10.1016/j.jdmm.2023.100803
Ritchie, J. R. B., & Hudson, S. (2009). Understanding and meeting the challenges of consumer/tourist experience research. International Journal of Tourism Research, 11(2), 111-126. https://doi.org/10.1002/jtr.721
Robinson, R. N. S., & Getz, D. (2014). Profiling potential food tourists: An Australian study. British Food Journal, 116(4), 690-706. https://doi.org/10.1108/BFJ-02-2012-0030
Ryan, C. (2010). Ways of conceptualizing the tourist experience: A review of literature. Tourism Recreation Research, 35(1), 37-46. https://doi.org/10.1080/02508281.2010.11081617
Sandlin, J. A. (2007). Netnography as a consumer education research tool. International Journal of Consumer Studies, 31(3), 288-294. https://doi.org/10.1111/j.1470-6431.2006.00550.x
The Business Research Company. (2025). Glamping Global Market Report 2025. https://www.marketresearch.com/Business-Research-Company-v4006/Glamping-Global-42202744 (Accessed 26 June 2025)
Tung, V. W. S., & Ritchie, J. R. B. (2011). Exploring the essence of memorable tourism experiences. Annals of Tourism Research, 38(4), 1367-1386. https://doi.org/10.1016/j.annals.2011.03.009
Walls, A., Okumuş F., Wang Y., & Kwun, D. J.-W. (2011). Understanding the consumer experience: An exploratory study of luxury hotels. Journal of Hospitality Marketing and Management, 20(2), 166-197. https://doi.org/10.1080/19368623.2011.536074
Yıldırım, G., & Erkılıç, E. (2019). An overview of glamping tourism within the context of the Middle East Tourism: The case of Turkey. Journal of Recreation and Tourism Research, 6(4), 475-489. https://www.jrtr.org/index.php/jrtr/article/view/50

